SocialHub: THE CRM for your Restaurant Business
SocialHub was created to help restaurant owners generate leads and improve marketing efforts. The goal was to develop a platform that could manage SMS marketing campaigns, track customer interactions, provide insights, and handle multiple restaurant branches efficiently. Through close collaboration and technical expertise, Hatzs delivered a robust CRM that enhanced lead generation and marketing performance for restaurants.
Social Hub
Development Team: HATZ DIMENSIONS
Project Overview
SocialHub was created to help restaurant owners generate leads and improve marketing efforts. The goal was to develop a platform that could manage SMS marketing campaigns, track customer interactions, provide insights, and handle multiple restaurant branches efficiently. Through close collaboration and technical expertise, Hatzs delivered a robust CRM that enhanced lead generation and marketing performance for restaurants.
The main goal with SocialHub was to create a platform for restaurant owners to run marketing campaigns and track customer interactions. It also allows managing multiple branches from a single system. Through collaboration and technical expertise, Hatzs delivered a robust CRM that improved marketing and lead management for restaurants.
Project Details
Location
United States
Cooperation Period
On-going
Services Used
What They Needed: A Tech Partner on Board with Their Digital Strategy
The main goal with SocialHub was to create a platform for restaurant owners to run marketing campaigns and track customer interactions. It also allows managing multiple branches from a single system. Through collaboration and technical expertise, Hatzs delivered a robust CRM that improved marketing and lead management for restaurants.
Client's Requirements
CRM & Lead Management: A system to capture leads, track customer interactions, and manage follow-ups efficiently.
Marketing Automation: Tools to run SMS campaigns, email promotions, and track campaign performance in real-time.
Customer Insights: Ability to view customer preferences, booking history, and behavior to improve engagement and personalize marketing.
Multi-Branch Management: Support for managing multiple restaurant locations from a single platform.
Analytics & Reporting: Dashboards to track marketing effectiveness, lead conversions, and customer engagement metrics.
Our Approach and Our Solution
From the very first day, the Hatz Team worked closely with DJ Cutt to bring their objectives to life. Everything was done through a structured and reliable approach.
CRM & Lead Management
We built a custom CRM to track leads, customer interactions, and preferences. The system helps restaurants manage follow-ups and grow their client base.
Marketing Automation
We implemented tools for SMS campaigns, email promotions, and automated messaging to engage customers effectively.
Multi-Branch Management
The platform allows restaurant owners to manage multiple locations from a single dashboard, keeping data consistent across branches.
Customer Insights
We developed features to analyze customer behavior, booking history, and preferences, enabling personalized campaigns and offers.
Secure Payment Integration
The system supports multiple payment options and ensures secure transactions for deposits, bookings, or promotions.
Analytics & Reporting
We created dashboards to track campaign performance, lead conversions, and customer engagement, helping restaurants make data-driven marketing decisions.
Challenges & How We Overcame Them
Real-Time Lead & Booking Updates
Keeping client inquiries, bookings, and campaign data updated in real-time across devices was challenging. We solved this by implementing real-time synchronization, event-driven architecture, and conflict resolution to ensure accurate data.
Scalability for High Traffic
Managing spikes in website traffic or marketing campaigns during peak periods required careful planning. This was addressed by building scalable infrastructure, load balancing, and optimizing the database to maintain smooth performance.
Results & Outcomes
Social Hub has empowered restaurants to take control of their online presence, resulting in increased customer engagement and business growth.
Unified restaurant platform
Time saved on marketing tasks
"Social Hub has completely transformed how we manage our online presence. We've seen a significant increase in customer engagement and our review scores have improved dramatically. It's like having a full marketing team in one platform."
Sarah Martinez
Restaurant Owner, Social Hub
Technology Stack
We leveraged cutting-edge technologies and modern frameworks to build a robust, scalable solution.
React
Node.js
MongoDB
AWS
Stripe API
SendGrid
Twilio
Social Media APIs
Development Process
CRM & Lead Management
We built a custom CRM to track leads, customer interactions, and preferences. The system helps restaurants manage follow-ups and grow their client base.
Marketing Automation
We implemented tools for SMS campaigns, email promotions, and automated messaging to engage customers effectively.
Multi-Branch Management
The platform allows restaurant owners to manage multiple locations from a single dashboard, keeping data consistent across branches.
Customer Insights
We developed features to analyze customer behavior, booking history, and preferences, enabling personalized campaigns and offers.
Ready to see what we can do for you?
Let's discuss how we can transform your business with innovative technology solutions.
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